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Information About Social Media Network

February 5, 2012

What is social media?

Social media is a collective name for all Internet applications that allow information to share on a user-friendly and often funny way. This includes not only information in the form of text (news articles). Also audio (podcasts, music) and images (photography, video) are shared through social media websites. In other words, social media stands for “Media that allow you to socialize with the environment where you are located.

Examples of social media websites

Notable examples of international social media website Facebook, YouTube, LinkedIn and Twitter, but also WikiPedia and MySpace. Examples from the Netherlands Hyves Problems with and desk. This is also a list of dates associated with the various social media sites: 2001-Wikipedia, 2003-Wordpress, 2003-Linkedin, Myspace 2003-2004-Facebook, Youtube 2005-, 2006-Twitter

How do social media?

With social media it is all about the role of the website visitor. He usually brings the content of the website (with YouTube users upload videos and WikiPedia, anyone can create and edit articles yourself). This is also called user-generated content. In addition, the social medium sometimes for the arrangement of the content (at Digg, everyone can vote for each news article, as are naturally the most important posts on the homepage).

The strengths of social media:

  • Social media sites are often very topical, because a large group of consumers is active and there is always a first for an event is present. In 2009 we saw many examples of Twitter, like the plane crash in Amsterdam, and the unrest in Iran.
  • The content of social media websites is almost always divisible and easily distributed within a network. This means that very quickly a viral effect either huzz can take place.
  • Social media and niche communities are very suitable for accessing marketingniches. This has many similarities with the familiar term The Long Tail of Marketing.
  • Social media is quickly searchable and relatively objective, since they are generated by a wide group of people. This is also called ‘the wisdom of the crowd’ mentioned.
  • Social media allows consumers an easier way to meet the basic needs of Maslow, unlike traditional media.

Social media scored very well in search engines like Google, because of the relatively objective and reliable character.

The weaknesses of social media:

  • Although social media is perfect for personalization, results are often based on averages shown by the operation of democracy. This can ensure that good initiatives do not come up.
  • Consumers and employees can say anything about your business on social media websites. This can provide a lot of positive publicity, but also for bad publicity, even if it is not justified. A good example is Domino’s Pizza. To counteract these problems more and more companies make social media guidelines for their employees.
  • Social media is not always as reliable as it is said. Many posts on Twitter concern that such rumors are strengthened by the masses and not subsequently prove to be true.
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